Bringing Creative Vision to Life Through Strategic Leasing Materials

2221 S Clark | National Landing

When 2221 S Clark transitioned to new ownership, the property needed more than just operational updates—it needed a full visual refresh that matched the creative, elevated interior design and helped it stand out in a competitive leasing market. I was brought in to reimagine the brand identity through leasing materials that not only reflected the personality of the space, but also made a memorable impression on prospective residents.

Below, you’ll find a selection of custom-designed marketing pieces—each crafted to enhance both the touring experience and ongoing resident engagement. From leasing brochures to resident event flyers, every touchpoint was designed to create a tangible, memorable connection to the community. These materials played a key role in helping the property surpass leasing goals week after week, while also fostering a sense of place and belonging among current residents—proving that even the smallest details can leave a lasting impact.

  • 2221 S Clark - Leasing One Pager

  • 2221 S Clark - Property Map

  • 2221 - Resident Event Flyer

  • 2221 S Clark - Resident Event Flyer

  • 2221 S Clark - Business Card

Tap the image to flip through the full leasing brochure I created—designed to reflect the property’s creative personality and elevate the touring experience from start to finish.

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  • "The way you tell your story online can make all the difference."

    Unknown

  • “Marketing is no longer about the stuff you make, but about the stories you tell.”

    Seth Godin

  • “Design is the silent ambassador of your brand.”

    Paul Rand

  • “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

    Leo Burnett

  • “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”

    Beth Comstock

  • “What makes content engaging is relevance. You need to connect the dots for people.”

    Gail Goodman

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