Written from engagements and primary research rather than from opinion. Clients are unnamed unless they have agreed otherwise, and figures come from their own systems.
Each one competes on a different promise, and knowing which is which tells you what you are actually buying.
What an audit finds when every figure has to be traced back to a named file, and why the fixes usually cost nothing.
Everything a marketing team controls tends to be excellent. Everything it does not control tends to be invisible to it.
An asset performing at 70% occupancy with no deficiency in location, amenities or quality. The problem was the category it was competing in.
Most engagements begin with a conversation and a short written read of what is breaking. The read is yours to keep.